One of the questions I get asked the most is, as a creative, what do I expect from a brief? Well, here are many great answers from some of the most respected advertising legends.
The Joys of Activation
Juan Jose Posada has a lot to be happy about. His agency, Geometry Global Bogotá, has only been up and running for 18 months now and it’s already got a One Show Gold Pencil and a D&AD White Pencil to display proudly in its reception. LBB’s Laura Swinton caught up with him. And now we’re absolutely psyched about Colombia. You should be too.