TalkDani ComarAugust 08, 2024behaviour, planning, strategy, creative solution Nudgestock 2024 TalkDani ComarAugust 08, 2024behaviour, planning, strategy, creative solution
Inspiration, ReportDani ComarJuly 18, 2022strategy, creative strategy, planning The Best Way for a Client to Brief an Agency Inspiration, ReportDani ComarJuly 18, 2022strategy, creative strategy, planning
ReportDani ComarApril 04, 2022behaviour, ogilvy, planning, strategy, creative strategy, uk The Behavioural Science Annual 2022 ReportDani ComarApril 04, 2022behaviour, ogilvy, planning, strategy, creative strategy, uk
Case StudyDani ComarNovember 24, 2021shopper, innovation, retail, packaging, product, design, strategy, planning, brand utility, purpose, ogilvy, mexico, victoria, av inbev, beverages (alcoholic), beverages (non-alcoholic), beer, reframing, society, choice, award-winning Victoria 1.8 Case StudyDani ComarNovember 24, 2021shopper, innovation, retail, packaging, product, design, strategy, planning, brand utility, purpose, ogilvy, mexico, victoria, av inbev, beverages (alcoholic), beverages (non-alcoholic), beer, reframing, society, choice, award-winning
InspirationDani ComarOctober 15, 2021strategy, creative strategy, insights, planning The Best Secret Source of Insights InspirationDani ComarOctober 15, 2021strategy, creative strategy, insights, planning
Inspiration, TalkDani ComarSeptember 29, 2021behaviour, ogilvy, strategy, planning, creativity Nudgestock 2021 Inspiration, TalkDani ComarSeptember 29, 2021behaviour, ogilvy, strategy, planning, creativity
Inspiration, ArticleDani ComarJuly 02, 2020insights, strategy, planning, behaviour What’s the problem? Inspiration, ArticleDani ComarJuly 02, 2020insights, strategy, planning, behaviour
News, TalkDani ComarMay 15, 2020behaviour, creativity, planning, insights Nudgestock 2020 News, TalkDani ComarMay 15, 2020behaviour, creativity, planning, insights
ToolDani ComarApril 22, 2020co-creation, creativity, planning The Reflection Cards ToolDani ComarApril 22, 2020co-creation, creativity, planning
InspirationDani ComarDecember 05, 2019brand utility, business model, planning, promo, premium, small, usa, north america, diesel, fashion, clothing, real state, pr, property The Condo T-Shirt InspirationDani ComarDecember 05, 2019brand utility, business model, planning, promo, premium, small, usa, north america, diesel, fashion, clothing, real state, pr, property
Inspiration, ReportDani ComarMay 14, 2019experience, experiential, behaviour, planning The Future of Experiences Inspiration, ReportDani ComarMay 14, 2019experience, experiential, behaviour, planning
Inspiration, ReportDani ComarMarch 21, 2019experience, experiential, behaviour, planning Inside Brand Experience Inspiration, ReportDani ComarMarch 21, 2019experience, experiential, behaviour, planning
Presentation Deck, ArticleDani ComarDecember 12, 2017strategy, data, planning Numbers every marketer should know Presentation Deck, ArticleDani ComarDecember 12, 2017strategy, data, planning
Case StudyDani ComarSeptember 12, 2017behaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design The HeroSmiths Theory Case StudyDani ComarSeptember 12, 2017behaviour, integrated, planning, society, personalisation, shopper, event, energy bbdo, bbdo, usa, north america, bayer, healthcare, public health, pharmaceutical, award-winning, public awareness, aspirin, otc, social media, design
Article, Inspiration, Presentation DeckDani ComarJanuary 29, 2015mobile, technology, strategy, planning, food for thought, creative commerce PSFK: Mobile Commerce Playbook Article, Inspiration, Presentation DeckDani ComarJanuary 29, 2015mobile, technology, strategy, planning, food for thought, creative commerce
Article, Book, Inspiration, Presentation DeckDani ComarNovember 20, 2014retail, trends, planning, food for thought, inspiration, strategy PSFK: The Future of Retail 2015 Article, Book, Inspiration, Presentation DeckDani ComarNovember 20, 2014retail, trends, planning, food for thought, inspiration, strategy
Case StudyDani ComarNovember 04, 2014shopper, insights, planning, integrated, outdoor, packaging, design, product, craft, award-winning, malaysia, asia, y&r, campbell’s, soup, fmcg Cans of Positivity Case StudyDani ComarNovember 04, 2014shopper, insights, planning, integrated, outdoor, packaging, design, product, craft, award-winning, malaysia, asia, y&r, campbell’s, soup, fmcg
Inspiration, InterviewDani ComarOctober 08, 2014creativity, planning, inspiration, bassett & partners Briefly Inspiration, InterviewDani ComarOctober 08, 2014creativity, planning, inspiration, bassett & partners
Talk, InspirationDani ComarNovember 05, 2013behaviour, insights, planning Can advertising be saved by Behavioural Economics? Talk, InspirationDani ComarNovember 05, 2013behaviour, insights, planning
InspirationDani ComarNovember 05, 2013insights, planning Nine types of insight InspirationDani ComarNovember 05, 2013insights, planning
Article, InspirationDani ComarJuly 17, 2012article, behaviour, food for thought, participation, planning, strategy, brifing Briefing for participation Article, InspirationDani ComarJuly 17, 2012article, behaviour, food for thought, participation, planning, strategy, brifing
Case StudyDani ComarJune 22, 2010promo, direct, experience, retail, in-store, behaviour, insights, planning, strategy, effectiveness, purpose, emotion, incentives, society, shortcuts, personalisation, jwt, japan, asia, kitkat, nestle, fmcg, confectionery, snacks, award-winning, classic KitKat Mail Case StudyDani ComarJune 22, 2010promo, direct, experience, retail, in-store, behaviour, insights, planning, strategy, effectiveness, purpose, emotion, incentives, society, shortcuts, personalisation, jwt, japan, asia, kitkat, nestle, fmcg, confectionery, snacks, award-winning, classic