‘‘Monkey see, monkey do.’’ You can embed fun elements in your campaign that will make it more likely to go viral. Nutcase, a helmet brand, created street installations that encouraged simple repetition and sharing.
Outdoor Fitting Room, from O&M and Geometry Copenhagen for Nutcase.
Can your campaign contain some fun element that people want to spread?
Can you facilitate the sharing somehow?
Regional Executive Creative Director, Geometry Global Asia Pacific