Turning packaging into education

Simply beautiful and beautifully simple. World-class work for an underdeveloped market. Doing good and making business sense at the same time. How does a big company like Colgate-Palmolive use their large distribution network and packaging containers to help educators teaching hygiene to kids, and at the same time pave the road for the future success of their products? A must-see!

Regional Executive Creative Director, Geometry Asia Pacific