Very few promotions nail the mechanics with the brand promise as well as this idea for Swebus, Sweden’s most punctual public transport. Discounts were given based on how long the trains were delayed because of the weather.
Train Switch follows the equally successful Swebus Jackpot from the year before. If you like them, take a look at the interview to the creative team of Swebus Train Switch by Tomorrow Awards.
Regional Executive Creative Director, Geometry Asia Pacific