The first object-flight converter!
This one is a little gem full of learnings. Not only it’s got top honors in Promo & Activation. It is a case study in itself on how to come up with a fresh approach to business and win in many relevant categories through a simple well explained idea.
Transavia, a budget airline partnered with ebay to convert used objects into flight tickets as so well depicted by the image of Europe made by old stuff.
The video is unpretentious and clear. It was strategically entered in categories like ‘Best Partnership Campaigns’, ‘Integrated Campaign Lead by Promo & Activation’ and ‘Use of Digital Marketing’. Demonstrates effectiveness effortlessly and it ends with a magical visual that sums up the idea perfectly. Well played.
Regional Executive Creative Director, Geometry Global Asia Pacific