A 101 on behaviour understanding applied to Shopper Marketing. Quite obvious for many but important to keep in mind. By Time writer Josh Sunburn.
The Joys of Activation
Juan Jose Posada has a lot to be happy about. His agency, Geometry Global Bogotá, has only been up and running for 18 months now and it’s already got a One Show Gold Pencil and a D&AD White Pencil to display proudly in its reception. LBB’s Laura Swinton caught up with him. And now we’re absolutely psyched about Colombia. You should be too.