Case StudyDani Comardigital, experiential, vending, csr, spain, europe, eame, mccann, coca-cola, beverages (non-alcoholic), soft drink, csd, pr

The Happiness ATM

Case StudyDani Comardigital, experiential, vending, csr, spain, europe, eame, mccann, coca-cola, beverages (non-alcoholic), soft drink, csd, pr
The Happiness ATM

Would you make someone happy for €100? Coca-Cola is aiming to share happiness once again, this time but giving out €100 in cash from an ATM for people to do good.

No strings attached, just pure random acts of good will.

Creative Consultant and Workshop Facilitator