Rain for Sale

Oh, the irony. Lloró, a town in Colombia which name literally means ‘it cried’ is the rainiest place on Earth, yet they don’t have drinkable water. Coca-Cola encouraged its inhabitants to bottle the rain water and sell it through their distribution channels, with all the proceedings to go back to the town. Beautiful. From our office in Bogotá.

Regional Executive Creative Director, Geometry Global Asia Pacific