Case StudyDani Comarexperiential, packaging, product, promo, retail, sponsorship, experience, award-winning, ogilvy, australia, oceania, pacific, coke, coca-cola, beverages (non-alcoholic), csd, reframing, fun, pr

Bottle Bat

Case StudyDani Comarexperiential, packaging, product, promo, retail, sponsorship, experience, award-winning, ogilvy, australia, oceania, pacific, coke, coca-cola, beverages (non-alcoholic), csd, reframing, fun, pr
Bottle Bat

One of those simple, inspired and effective promotions.

Coca-Cola Australia latest attempt to push sales by giving away a free bottle bat handle with the purchase of two 2L PET bottles. The plastic handles can be easily screwed on the bottle to create a DIY cricket bat.

It was promoted by the Australian National Team and 400,000 were redeemed in just 6 weeks. That’s a lot of Coke.

The case study is also simple, clear and entertaining. A sure future winner.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarshopper, packaging, innovation, integrated, retailer, festivity, award-winning, craft, design, experience, experiential, ogilvy, colombia, latina, coca-cola, coke, csd, beverages (non-alcoholic), geometry

The Gift Bottle

Case StudyDani Comarshopper, packaging, innovation, integrated, retailer, festivity, award-winning, craft, design, experience, experiential, ogilvy, colombia, latina, coca-cola, coke, csd, beverages (non-alcoholic), geometry
The Gift Bottle