Case StudyDani Comarbehaviour, stunt, choice, app, mobile, creative commerce, delivery, online retail, ogilvy, australia, oceania, pacific, kfc, qsr, restaurant, retailer, award-winning

Secret Menu

Case StudyDani Comarbehaviour, stunt, choice, app, mobile, creative commerce, delivery, online retail, ogilvy, australia, oceania, pacific, kfc, qsr, restaurant, retailer, award-winning
Secret Menu

KFC hid some very rare items under a secret menu in their app. Their secret? Not to publicise it and make it really hard for fans to discover and enable it. The harder it was, the more they wanted it.

Creative Consultant and Workshop Facilitator

Case StudyDani Comaronline retail, behaviour, incentives, choice, society, experience, retailer, mccann, australia, oceania, pacific, ebay, the hunger project, food, charity, fundraising, public service, award-winning, creative commerce

A Table to End Hunger

Case StudyDani Comaronline retail, behaviour, incentives, choice, society, experience, retailer, mccann, australia, oceania, pacific, ebay, the hunger project, food, charity, fundraising, public service, award-winning, creative commerce
A Table to End Hunger
Case StudyDani Comarapp, stunt, digital, technology, location, delivery, experience, choice, incentives, gamification, behaviour, david the agency, david, brazil, burger king, qsr, retailer, online retail, creative commerce, fast food, award-winning, latina

Lockdown Whopper

Case StudyDani Comarapp, stunt, digital, technology, location, delivery, experience, choice, incentives, gamification, behaviour, david the agency, david, brazil, burger king, qsr, retailer, online retail, creative commerce, fast food, award-winning, latina
Lockdown Whopper
Case StudyDani Comarintegrated, packaging, design, product, creative solution, creative strategy, shopper, outdoor, tv, radio, choice, fun, howatson+company, australia, oceania, pacific, matilda bay, beer, beverages (alcoholic), craft, award-winning, behaviour

Rejected Ales

Case StudyDani Comarintegrated, packaging, design, product, creative solution, creative strategy, shopper, outdoor, tv, radio, choice, fun, howatson+company, australia, oceania, pacific, matilda bay, beer, beverages (alcoholic), craft, award-winning, behaviour
Rejected Ales
Case StudyDani Comarcreative commerce, data, creative strategy, creative solution, online retail, delivery, app, social media, gale, usa, north america, chipotle, fast food, qsr, restaurant, retailer, award-winning, cannes lions 2023, fun, personalisation

Doppelgänger

Case StudyDani Comarcreative commerce, data, creative strategy, creative solution, online retail, delivery, app, social media, gale, usa, north america, chipotle, fast food, qsr, restaurant, retailer, award-winning, cannes lions 2023, fun, personalisation
Doppelgänger