Case StudyDani Comarentertainment, stunt, pr, experience, trade programme, rural, business transformation, mccann, colombia, latina, chevrolet, discovery channel, car, automotive, emotion, reframing, award-winning

Lost Roads

Case StudyDani Comarentertainment, stunt, pr, experience, trade programme, rural, business transformation, mccann, colombia, latina, chevrolet, discovery channel, car, automotive, emotion, reframing, award-winning
Lost Roads

Off-limits for 60 years, Colombia’s guerrilla-controlled areas remained a mystery even 5 years after the truce. Chevrolet dared to explore by filming a documentary and training ex-guerrilla fighter into tour guides for future development. Brave move.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbusiness model, business transformation, small business, effectiveness, purpose, brand utility, public relations, marcel, france, europe, carrefour, retailer, supermarket, retail, trade, trade programme, strategy, award-winning, society, incentives, experience

Act for Food

Case StudyDani Comarbusiness model, business transformation, small business, effectiveness, purpose, brand utility, public relations, marcel, france, europe, carrefour, retailer, supermarket, retail, trade, trade programme, strategy, award-winning, society, incentives, experience
Act for Food
Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism
Case StudyDani Comarpublic relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour

Dream Drop

Case StudyDani Comarpublic relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour
Dream Drop
Case StudyDani Comarsampling, brand utility, public relations, business model, creative solution, esg, business transformation, environment, test drive, betc, france, europe, cer, automotive, car, education, driving school, reframing, csr

The Lost Ride

Case StudyDani Comarsampling, brand utility, public relations, business model, creative solution, esg, business transformation, environment, test drive, betc, france, europe, cer, automotive, car, education, driving school, reframing, csr
The Lost Ride