Case StudyDani Comarintegrated, social media, social experiment, data, real-time, droga5, usa, north america, award-winning, digital, under armour, sports, sportswear

I Will What I Want

Case StudyDani Comarintegrated, social media, social experiment, data, real-time, droga5, usa, north america, award-winning, digital, under armour, sports, sportswear
I Will What I Want

Defying conventional wisdom, Under Armour not only made supermodel Gisele Bündchen the spokesperson for the brand. It also stirred an equal wave of support and detraction on social media to convey their challenger message.

Creative Consultant and Workshop Facilitator