One of the hardest parts for caregivers and friends of someone with cancer is simply how to break the ice and talk about it. We all want to help and be there for the person, but it always feels awkward to start a conversation.

Rethink Breast Cancer, a Canadian NGO, took a very practical approach and decide to coach those close to the patients about how to handle the situation. The idea, a line of products that hint what women being treated really need. It’s done with a lot of psychology and attention to the details in mind. People can choose the most relevant ‘package’ to start a conversation.

Above is the intro video, below is the full product range and you can find out more at the Rethink Breast Cancer Give-A-Care website.

Thank you, Jasmine, for the reminder on International Women’s Day.

Regional Executive Creative Director, Geometry Asia Pacific