Fashion Like
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If you’re still not sure of how much social media networks are changing shopping behaviour, this is a good indicator. Fashion label C&A just recently allowed Facebook Likes throughout their whole catalog.
Furthermore, shoppers can see how many Likes an item has both when shopping online and in store, through a very simple counter on the hangers. Things keep getting more and more blurred.
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Dani Comar
Creative Consultant and Workshop Facilitator