Case StudyDani Comardigital, mobile, social media, retail, retailer, o2o, behaviour, dm9ddb, brazil, latina, c&a, fashion, clothing, calvin klein, case study

Fashion Lock

Case StudyDani Comardigital, mobile, social media, retail, retailer, o2o, behaviour, dm9ddb, brazil, latina, c&a, fashion, clothing, calvin klein, case study
Fashion Lock

Some time ago C&A explored new ways of interacting with their Facebook audience through the Fashion Like. Now they took the concept one step further, locking their new Calvin Klein Collection with a secret number that could only be opened by liking the brand more online and then rushing to the store to be the first in unlocking the garment.

Creative Consultant and Workshop Facilitator