Cannes 2013 Direct and PR Grands Prix: Dumb Ways to Die

Case Study
Written By Dani Comar

Not one but two Grands Prix: Direct Lions and PR Lions, on top of many other Promo & Activation Lions winners. Unmissable.

UPDATE: Not two but four. Dumb ways to die also won the Radio Lions and one of the two Titanium and Integrated Lions Grands Prix. 

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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Cannes 2013 Promo & Activation Grand Prix: Immortal Fans