A true ‘love’ project from Geometry and Ogilvy PR in Singapore. With the help of Little Village educators, created BrickBook: a multi-purpose learning aid based on playing bricks for underprivileged schools in Myanmar. And to make it feasible, invited kids from wealthy Singapore to donate their ‘legos’ for a good cause. It united families and teachers on a worthy activity and provided an invaluable tools to a place where the education budget is one of the lowest in the world.
The lessons are available online on the BrickBook platform, under a Creative Commons license for anyone to use.
Regional Executive Creative Director, Geometry Asia Pacific