Case StudyDani Comarcreative commerce, technology, stunt, promo, incentives, fun, behaviour, forsman & bodenfors, sweden, europe, draken films, subscription, media, entertainment

Bad Movie Index

Case StudyDani Comarcreative commerce, technology, stunt, promo, incentives, fun, behaviour, forsman & bodenfors, sweden, europe, draken films, subscription, media, entertainment
Bad Movie Index

The price of a streaming service tied to the average score of movies watched on other platforms. Interesting way to offer a discount though I wished they had a bit more fun with the concept. You can check the Bad Movie Index website by yourself and compare it with Hungerithm (an idea in the same vein which feels more immediate and engaging).

Creative Consultant and Workshop Facilitator

Case StudyDani Comarcreative commerce, shopper, in-store, technology, retail, sampling, incentives, experience, vending, vmly&r commerce, india, unilever, fmcg, detergent, soap, laundry, innovation, asia, behaviour, society, personalisation, environment, sustainability, purpose, cannes lions 2022

Smart Fill

Case StudyDani Comarcreative commerce, shopper, in-store, technology, retail, sampling, incentives, experience, vending, vmly&r commerce, india, unilever, fmcg, detergent, soap, laundry, innovation, asia, behaviour, society, personalisation, environment, sustainability, purpose, cannes lions 2022
Smart Fill
Case StudyDani Comarpublic relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour

Dream Drop

Case StudyDani Comarpublic relations, stunt, business model, business transformation, product, design, promo, incentives, reframing, award-winning, creative commerce, fcb, canada, north america, lotto max, lottery, entertainment, fashion, leisure, behaviour
Dream Drop
Case StudyDani Comarincentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy

The Office Cleaners

Case StudyDani Comarincentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy
The Office Cleaners
Case StudyDani Comartechnology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship

Play Connected

Case StudyDani Comartechnology, behaviour, data, game, games, creative commerce, promo, social media, craft, award-winning, incentives, choice, adam&eve ddb, uk, europe, adidas, fifa, ea sports, gaming, gamification, videogames, sports, sportswear, football, sponsorship
Play Connected