Case StudyDani Comardesign, brand utility, behaviour, education, social experiment, geom, ogilvy pr, singapore, asia, little village, school, school programme, rural, myanmar, public service, pr

BrickBook

Case StudyDani Comardesign, brand utility, behaviour, education, social experiment, geom, ogilvy pr, singapore, asia, little village, school, school programme, rural, myanmar, public service, pr
BrickBook

A true ‘love’ project from Geometry and Ogilvy PR in Singapore. With the help of Little Village educators, created BrickBook: a multi-purpose learning aid based on playing bricks for underprivileged schools in Myanmar. And to make it feasible, invited kids from wealthy Singapore to donate their ‘legos’ for a good cause. It united families and teachers on a worthy activity and provided an invaluable tools to a place where the education budget is one of the lowest in the world.

The lessons are available online on the BrickBook platform, under a Creative Commons license for anyone to use.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperiential, sampling, stunt, experience, pr, product, brand utility, eleven, festivity, recruiting, ogilvy, india, asia, shortcuts, akanksha foundation, ngo, school, school programme, public service, public awarenessComment

Mumbai Classroom

Case StudyDani Comarexperiential, sampling, stunt, experience, pr, product, brand utility, eleven, festivity, recruiting, ogilvy, india, asia, shortcuts, akanksha foundation, ngo, school, school programme, public service, public awarenessComment
Mumbai Classroom