Case StudyDani Comardesign, brand utility, product, education, experience, bbdo, thailand, asia, mercedez-benz, sprinter, thai health foundation, healthcare, public service, public health, behaviour, pr

The Universal Language of Pain

Case StudyDani Comardesign, brand utility, product, education, experience, bbdo, thailand, asia, mercedez-benz, sprinter, thai health foundation, healthcare, public service, public health, behaviour, pr
The Universal Language of Pain

Pain is both universal and a very personal experience at the same time. And the different ways to describe pain, particularly in foreign languages or local dialects, can lead to fatal miscommunication. To help in this matter, Mercedes-Benz (yes, odd) and the Thai Health Foundation attempted to create an universal language of pain.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarproduct, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care

The Soap with a Lump

Case StudyDani Comarproduct, design, brand utility, public awareness, public service, award-winning, experience, shortcuts, reframing, wunderman thompson, india, asia, unilever, lux, fmcg, soap, cosmetics, healthcare, skin care
The Soap with a Lump