A creative tool designed for marketers.

Imagine there was a proven process to improve the results of any campaign, online or offline.

The Conversion Deck is an ideation tool that packs years of experience in brand activation into 60 “play” cards. They can be used as easy-to-follow “triggers” that will help find fresh and effective ways to improve the impact of your marketing activities.

Each card is based on one proven principle of behavioural science (minus the jargon) and offers tangible tips to apply them.

A creative tool that doesn’t discriminate.

Throughout my 30-year advertising career, I’ve always been on the lookout for new ways of coming up with ideas that could inspire teams and clients alike. The partnership with Triggers was built around that same vision.

Triggers is a Barcelona-based design studio founded by Alejandro Masferrer that develops simple and engaging collaboration tools for modern teamwork. Their growing collection of ideation cards, workshops and methodologies are all about making collaboration and the creative process more efficient and human.

The tools are purposely designed to be used by anyone in the team, regardless of their background or seniority.

Use the same tricks behind those inspiring Creative Commerce ideas you see on the site.

Whether the creators have been aware or not, designing websites, retail experiences and marketing activations for conversion requires a different type of thinking. The Conversion Deck is a powerful shortcut to learn and apply behavioural principles in everything you do.