Adoptable
![Adoptable](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/8f6c4a16-72b8-441f-8c04-f513f9dc8c44/adoptable.jpeg)
Pedigree has turned every one of its ads into an ad for a shelter dog. The power of AI and programmatic advertising at the service of a purpose. Cannes Lions 2024 Outdoor Grand Prix, fresh out of the oven.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator