Case StudyDani Comarpromo, incentives, reframing, society, creative solution, gwp, premium, shopper, matilda bay, howatson+company, australia, anz, oceania, pacific, beer, beverages (alcoholic), award-winning, cannes lions 2024, craft

Your 2nd Favourite Beer

Case StudyDani Comarpromo, incentives, reframing, society, creative solution, gwp, premium, shopper, matilda bay, howatson+company, australia, anz, oceania, pacific, beer, beverages (alcoholic), award-winning, cannes lions 2024, craft
Your 2nd Favourite Beer

Great promo campaign banking on the fame of ‘competitors’. Great case study too, not taking itself too seriously. Questions like ‘How is this even legal?’ or ‘win-win-win scenario’ keeps it honest and entertaining at the same time. A fantastic exercise in repositioning that earned it some Cannes Lions.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarintegrated, packaging, design, product, creative solution, creative strategy, shopper, outdoor, tv, radio, choice, fun, howatson+company, australia, oceania, pacific, matilda bay, beer, beverages (alcoholic), craft, award-winning, behaviour

Rejected Ales

Case StudyDani Comarintegrated, packaging, design, product, creative solution, creative strategy, shopper, outdoor, tv, radio, choice, fun, howatson+company, australia, oceania, pacific, matilda bay, beer, beverages (alcoholic), craft, award-winning, behaviour
Rejected Ales
Case StudyDani Comarshopper, creative solution, creative strategy, strategy, in-store, stunt, guerrilla, publicis, argentina, heineken, beer, beverages (non-alcoholic), choice, society, latina, behaviour, shortcuts, reframing, award-winning, cannes lions 2024

0.0 Prohibition Shelf

Case StudyDani Comarshopper, creative solution, creative strategy, strategy, in-store, stunt, guerrilla, publicis, argentina, heineken, beer, beverages (non-alcoholic), choice, society, latina, behaviour, shortcuts, reframing, award-winning, cannes lions 2024
0.0 Prohibition Shelf
Case StudyDani Comarpromo, b2b, shopper, trade, trade programme, small business, incentives, creative solution, creative commerce, media, social media, corona, david, david the agency, colombia, latina, beer, beverages (alcoholic), in-store, award-winning, cannes lions 2024

Sunset O’clock

Case StudyDani Comarpromo, b2b, shopper, trade, trade programme, small business, incentives, creative solution, creative commerce, media, social media, corona, david, david the agency, colombia, latina, beer, beverages (alcoholic), in-store, award-winning, cannes lions 2024
Sunset O’clock