Théo Curin

Case Study
Written By Dani Comar

Another wonderful effort from a brand to be more inclusive and normalise sports for everyone. Lacoste teamed up with French athlete Théo Curin to design a whole sportswear collection that could be used by anyone.

Check Lacoste’s The 9th Lane and Rexona’s Degree Inclusive as other notable references.

Dani Comar

Creative Consultant and Workshop Facilitator

http://activationideas.com
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