Case StudyDani Comarsocial experiment, social media, spain, europe, eame, ikea, retail, furniture, home, mccann, pr

The Other Letter

Case StudyDani Comarsocial experiment, social media, spain, europe, eame, ikea, retail, furniture, home, mccann, pr
The Other Letter

When I told my daughter we were not going to buy an expensive present for Christmas she was keen on she answered back that I shouldn’t worry. That she wasn’t asking me for it, but Santa.

The same logic applies to this sweet Christmas experiment, marginally related to IKEA but interesting nevertheless.

The campaign features a companion TV commercial along the same lines.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr

The Organic Effect

Case StudyDani Comarexperience, experiential, social experiment, social media, content, forsman & bodenfors, sweden, europe, eame, award-winning, public awareness, public health, food, coop, retailer, supermarket, reframing, shortcuts, emotion, personalisation, pr
The Organic Effect