Case StudyDani Comarbehaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic)

The Contagious Billboard

Case StudyDani Comarbehaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic)
The Contagious Billboard

According to studies, 70% of people yawn when they see someone else yawning. This interactive billboard induced passersby to yawn, in anticipation to the immediate sampling of coffee.

Creative Consultant and Workshop Facilitator

Case StudyDani Comardigital, product, retail, sampling, shopper, visualisation, promo, retailer, experience, technology, brand utility, ogilvy, brazil, latina, hellmann’s, fmcg, food, unilever, data, behaviour, award-winning1 Comment

Recipe Receipt

Case StudyDani Comardigital, product, retail, sampling, shopper, visualisation, promo, retailer, experience, technology, brand utility, ogilvy, brazil, latina, hellmann’s, fmcg, food, unilever, data, behaviour, award-winning1 Comment
Recipe Receipt