Case StudyDani ComarJune 01, 2015behaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic)

The Contagious Billboard

Case StudyDani ComarJune 01, 2015behaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic)

According to studies, 70% of people yawn when they see someone else yawning. This interactive billboard induced passersby to yawn, in anticipation to the immediate sampling of coffee.

Dani Comar

Creative Consultant and Workshop Facilitator

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Case StudyDani ComarMay 13, 2013horeca, sampling, promo, digital, belgium, europe, tbwa, beer, beverages (alcoholic), facebook, social media, award-winningComment

A barrel for everybody with the name Maes

Case StudyDani ComarMay 13, 2013horeca, sampling, promo, digital, belgium, europe, tbwa, beer, beverages (alcoholic), facebook, social media, award-winningComment

Case StudyDani ComarMay 26, 2013digital, horeca, facebook, social media, brazil, latina, africa (agency), beer, beverages (alcoholic)Comment

The buddy cup

Case StudyDani ComarMay 26, 2013digital, horeca, facebook, social media, brazil, latina, africa (agency), beer, beverages (alcoholic)Comment

Case StudyDani ComarOctober 16, 2013experiential, sampling, ambient, ogilvy, colombia, latina, coca-cola, coke, beverages (non-alcoholic), csd, award-winning, geometry, prComment

The Real Ice-Cold Coca-Cola Bottle

Case StudyDani ComarOctober 16, 2013experiential, sampling, ambient, ogilvy, colombia, latina, coca-cola, coke, beverages (non-alcoholic), csd, award-winning, geometry, prComment

Case StudyDani ComarMay 16, 2012digital, product, retail, sampling, shopper, visualisation, promo, retailer, experience, technology, brand utility, ogilvy, brazil, latina, hellmann’s, fmcg, food, unilever, data, behaviour, award-winning1 Comment

Recipe Receipt

Case StudyDani ComarMarch 30, 2011digital, outdoor, sampling, shopper, social media, agenta, germany, europe, granatapet, pets, pet food, behaviour, shortcuts, incentivesComment

Snack Check

Case StudyDani ComarMarch 30, 2011digital, outdoor, sampling, shopper, social media, agenta, germany, europe, granatapet, pets, pet food, behaviour, shortcuts, incentivesComment

Blockbuster Box

Case StudyDani ComarJune 02, 2015design, packaging, shopper, behaviour, loyalty, digital, mobile, brand utility, hong kong, asia, ogilvy, pizza hut, qsr, fast food, fun

The Face of Litter

Case StudyDani ComarMay 19, 2015social experiment, behaviour, outdoor, ogilvy, hong kong, asia, hong kong cleanup, public awareness, public health, charity, pr