Case StudyDani ComarJune 01, 2015behaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic) The Contagious Billboard Case StudyDani ComarJune 01, 2015behaviour, outdoor, sampling, digital, brazil, latina, tbwa, café pelé, coffee, fmcg, beverages (non-alcoholic)