The Best Way for a Client to Brief an Agency
Photo by Crawford Jolly on Unsplash
“80% of marketers think they’re good at writing briefs. Only 10% of agencies agree.”
As reported by Contagious, BetterBriefs and the IPA not only conducted a juicy survey among marketers and agencies about briefs. Now they have published a great guide with the key findings.
You can download The Best Way for a Client to Brief an Agency from the IPA website for free.
Dani Comar
Creative Consultant and Workshop Facilitator
