‘Sorry, I Spent It On Myself’ Gift Collection

'Tis the season for self-indulgence! This Christmas, a little something for them means a bigger something for you. So whilst shopping at Harvey Nichols for the festive season why not pick up a pack of Toothpicks to gift a loved one, and perhaps a pair of Louboutins for yourself (what else are you going to wear to the Christmas party?)

The above TV commercial is another witty attempt of Harvey Nichols to drive traffic to both online and physical stores during the Holidays. A great piece in itself. What’s even better is that they created the ‘Sorry, I Spent It On Myself’ Gift Collection for real and made it available for purchase alongside the label more sought after products.

Below are the Gift Collection announcement and some of the cleverly thought through ‘gifts’.

As the season of gifting and goodwill falls upon us, Harvey Nichols has released the perfect Gift Collection - just in time for Christmas. There's something for everyone; an Elastic Band Gift set for Mum; Genuine Wire Sponge for Dad; and nothing quite says Merry Christmas like a packet of Authentic Lincolnshire Gravel.

Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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The poster that turned into wrapping paper