Say it with chocolate

A printing press with movable type repurposed to engrave a custom secret message on regular chocolate bars —without damaging the wrapping— boosted impulse purchases at the point of sale. A refreshingly old-school way of bringing meaning to words in a world often dumbed by technology.

Done by OgilvyAction Kuala Lumpur. Thanks, Nuno Lemos, Mahesh Neelakantan and the whole team behind bringing this beautiful story to life. 

Regional Executive Creative Director, Geometry Asia Pacific