If you know Richard Wise, you know that he is NOT a man of few words. The humblest of questions like ‘what’s that smell in the shop?’ could turn into a mesmerising account of how our brain is hard-wired to perceive the subtlest notes of scent and trigger long-forgotten memories...

So I can’t wait to read my copy of Save Your Soul: Work In Advertising! His recently published book about the joy of working in our business. (OK, I have to read this now!)

But just hear it from the man himself...

If you want your hard copy, head to Amazon. There’s purposely no digital version.

As said, I haven’t read it yet, but here’s what some wiser people have to say about it...

And since we’re at it, watch Richard talk about how cultural insights can influence behaviour change. This is not related to the book necessarily but a great watch if you work for Geometry and are interested in behaviour change.