Graham is the only human being designed to survive a car crash. Or, to be more precise, a ‘what if’ interactive installation that imagines the possibility of such creature. The exhibition and online interactive experience remind us all that, for the meantime, we should do all we can to stay safe on the roads.
Created by artist Patricia Piccinini and the expert advice of a trauma surgeon, the incredibly well crafted idea just took the 2017 Health & Wellness Cannes Grand Prix, the first one for this year.
Check the Meet Graham website below.
Regional Executive Creative Director, Geometry Global Asia Pacific