Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality

HERSHE

Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality
HERSHE

Brilliant use of packaging and reframing of the brand name to be more relevant with the times. The campaign is on its second year running and, though the idea remains, they have gone deeper in societal impact and design craft.

You can watch the 2020 version below.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am
Case StudyDani Comarcreative commerce, product, design, brand utility, promo, incentives, emotion, behaviour, society, online retail, strategy, vmly&r commerce, mexico, latina, elena, small business, retailer, ice cream, confectionery, award-winning

Bye Love Bye

Case StudyDani Comarcreative commerce, product, design, brand utility, promo, incentives, emotion, behaviour, society, online retail, strategy, vmly&r commerce, mexico, latina, elena, small business, retailer, ice cream, confectionery, award-winning
Bye Love Bye
Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights

Feminine Arabic

Case StudyDani Comarsocial media, public relations, product, brand utility, society, reframing, creative solution, award-winning, geometry, vmly&r commerce, jh, eame, middle east, twitter, media, public awareness, inclusion, women’s rights
Feminine Arabic
Case StudyDani Comarartificial intelligence, trade programme, trade, promo, digital, creative commerce, online, data, retail, ogilvy, india, asia, mondelez, cadbury, confectionery, chocolate, brand utility, festivity, fmcg, society, emotion, award-winning, cannes lions 2022, cannes lions 2023

Shah Rukh Khan-My-Ad

Case StudyDani Comarartificial intelligence, trade programme, trade, promo, digital, creative commerce, online, data, retail, ogilvy, india, asia, mondelez, cadbury, confectionery, chocolate, brand utility, festivity, fmcg, society, emotion, award-winning, cannes lions 2022, cannes lions 2023
Shah Rukh Khan-My-Ad