Hashtag Killer

Clever hijacking of common complaint hashtags and memes to drive awareness and support for those who are way unluckier than you in Africa.

In the same vein, Droga5 has just launched a new campaign for UNICEF Tap Project in which a sponsor donates 1 full day of clean water for every 10 minutes that you don’t use your phone.

Regional Executive Creative Director, Geometry Asia Pacific