Fresh Prints

Creative Agency : McCann, Barcelona & McCann, Madrid CCO : Mónica Moro General Creative Director : Marta LLucià Executive Creative Director's : Raquel Martínez, Jon Lavin, Maite Carrillo Creative Director's : Fernando Cerezo, Jaume Rufach, Eduard Cubel Copywriter's : Mónica Moro, Jon Lavin Art Director's : Fernando Cerezo, Max Gener Account Team : Eva Soler, Keyla Rodriguez Production Company : Craft, Spain Gold Media Lion 2018

To promote their fresh products, Spanish supermarket chain Aldi run print ads ‘in real time’ featuring their fresh produce wrapped on the paper from the same newspaper they appeared on. Great media idea to entice shoppers and make them rediscover a category they were not aware of.