Drink and get driven

You’d certainly remember the Drunk Valet from Brazil, who woke drunken people up to their senses at the exit of Bar Aurora.

This case study from India has plenty of similarities, though with a very local twist. Instead of a drunk valet, this time the prank on the bar patrons was played by no other one than Yama, the Indian God of Death.

Regional Executive Creative Director, Geometry Asia Pacific