Coca-Cola turns its brand promise into a real experience

Written By Dani Comar

We all know the brand is about. We all have seen The Happiness Factory and its sequel 2 & sequel 3. This time is for real.

A vending machine that delivers happiness not just to the one inserting the coin but to everyone around. Very Coke.

Which brings the point of hidden creative opportunities everywhere.

Think for any of the brands you work for. Think of what they mean for their audience. Now, can you turn your brand promise into a real life experience? Can you make people feel, touch, listen, play with, share what the brand is all about? Where does it make more sense? When?

Ideas flowing already?

Dani Comar

Creative Consultant and Workshop Facilitator

http://www.danicomar.com
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