Christmas Miracle
![Christmas Miracle](https://images.squarespace-cdn.com/content/v1/5102c9cce4b0ef23f0dcf6a8/1386860116802-TXLQM4KCC5WQQB3XXV6A/westjet-christmas-miracle.jpg)
I refused to watch it for a few days because the idea reminded me of this Christmas activation done in Spain a few years back but I must recognise that this one is very well plotted and implemented. Unfortunately they’ve got the colour of Santa wrong according to the official *Santa* Brand Book.
![](https://images.squarespace-cdn.com/content/v2/namespaces/memberAccountAvatars/libraries/5102c9cce4b0ef23f0dcf6aa/762cdc638a394852a291711fc6fc600e/762cdc638a394852a291711fc6fc600e.jpeg?format=300w)
Dani Comar
Creative Consultant and Workshop Facilitator