Last year, the Passport Beer Fridge rewarded passersby with free beer if a Canadian could open the vending machine with his or her passport.
Now, back in their home country, the fridge was re-launched with a twist. To celebrate Canada’s National Day, people had to sing the national anthem to unlock the door.
Check the making of below, if you’re interested in the technology behind.
Regional Executive Creative Director, Geometry Global Asia Pacific