One of those simple, inspired and effective promotions.

Coca-Cola Australia latest attempt to push sales by giving away a free bottle bat handle with the purchase of two 2L PET bottles. The plastic handles can be easily screwed on the bottle to create a DIY cricket bat.

It was promoted by the Australian National Team and 400,000 were redeemed in just 6 weeks. That’s a lot of Coke.

The case study is also simple, clear and entertaining. A sure future winner.