Activation Ideas

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Best bus stop ever

Are you Born Mobile? Find out at http://on.fb.me/13iyGxz We wanted to make everyday life better with mobile, so we brought in a few surprises to a bus stop. We put up a poster featuring a URL. We waited for people to visit the mobile site. When they pressed the button, the fun began.

Another street stunt of the Push to Add Drama type, but with and justified mobile phone interaction.