Great end-to-end integrated campaign bringing to life Chevrolet’s positioning of ‘Fuelling Possibilities’. At the petrol stations, logging in with Facebook or Twitter will get IBM’s Watson to analyse your social media footprint and establish your ‘positivity score’. One thing leads to another, people gets paid forward, surprised and encouraged to try new roads.
Check out your own positivity score at Chevrolet’s Find New Roads.
Regional Executive Creative Director, Geometry Asia Pacific