Case Study, Happening NowDani Comarpurpose, artificial intelligence, brand utility, design, photography, soko, brazil, latina, dove, unilever, society, personalisation, fmcg, beauty, skin care, women’s rights

The Code

Case Study, Happening NowDani Comarpurpose, artificial intelligence, brand utility, design, photography, soko, brazil, latina, dove, unilever, society, personalisation, fmcg, beauty, skin care, women’s rights
The Code

20 years going strong, Dove’s Campaign for Real Beauty has been adapting to the times ‘beautifully’. Now, AI generated images present similar or even greater challenges than the photoshopped-enhanced beauty of the early 2000’s. So this is Dove’s pledge to #KeepBeautyReal.

The film above captures the problem and the relevancy of Dove’s Real Beauty mission. Yet they didn’t stop there. They went deep on research and created a must-read prompt guide to make AI more imperfectly human. It’s full of provoking thoughts for the industry and hyper-practical advice for photographers, agencies and designers.

Find the whole story on Dove’s Beauty on the AI Age page, or simply download the PDF clicking on the image below. Don’t miss it.

Click to download Dove’s AI Playbook

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+

I Am

Case StudyDani Comarbrand utility, stunt, loyalty, in-store, event, emotion, society, award-winning, personalisation, purpose, vmly&r, brazil, latina, starbucks, coffee, retailer, qsr, gay rights, public awareness, diversity, inclusion, minorities, lgbtq+
I Am
Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality

HERSHE

Case StudyDani Comarpackaging, design, craft, award-winning, brand utility, purpose, reframing, creative commerce, retail, online retail, betc, brazil, latina, hershey’s, confectionery, chocolate bar, chocolate, arts, women’s rights, inclusion, gender inequality
HERSHE
Case Study, Happening NowDani Comarbrand utility, technology, artificial intelligence, public relations, design, product, co-branding, creative solution, freepik, b2b, business transformation, small business, platform, creativity, unthinkable creative

Neighbourhood Design

Case Study, Happening NowDani Comarbrand utility, technology, artificial intelligence, public relations, design, product, co-branding, creative solution, freepik, b2b, business transformation, small business, platform, creativity, unthinkable creative
Neighbourhood Design