Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft

The Birth of Gaming Tourism

Case StudyDani Comargaming, games, stunt, strategy, reframing, fun, emotion, demo, sampling, product, design, brand utility, co-branding, collaboration, xbox, microsoft, uk, europe, mccann, game, videogames, technology, experience, experiential, award-winning, craft
The Birth of Gaming Tourism

Xbox merged the travel market with the gaming market to entice a new audience less attracted to guns and violence. Partnering with Rough Guides, they created a whole integrated campaign encouraging people to “Visit Xbox” and the many different worlds it can offer.

Interesting twist when real traveling is limited. And great to learn about things like in-game photographers, which I never heard of before.

Creative Consultant and Workshop Facilitator

Case StudyDani Comarbrand utility, purpose, integrated, tv, data, experiential, social media, amvbbdo, bbdo, uk, europe, bodyform, libresse, feminine care, public awareness, healthcare, reframing, emotion, personalisation, pr, digital, mobile, award-winning, craft

Pain Stories

Case StudyDani Comarbrand utility, purpose, integrated, tv, data, experiential, social media, amvbbdo, bbdo, uk, europe, bodyform, libresse, feminine care, public awareness, healthcare, reframing, emotion, personalisation, pr, digital, mobile, award-winning, craft
Pain Stories
Case StudyDani Comarincentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy

The Office Cleaners

Case StudyDani Comarincentives, fun, behaviour, society, brand utility, co-branding, collaboration, creative commerce, ambient, stunt, retailer, horeca, promo, lepub, argentina, latina, heineken, beer, beverages (alcoholic), award-winning, cannes lions 2023, strategy
The Office Cleaners