Smart Fill

Just like Resell Tag, this idea harnesses existing consumer habits and makes things easier for shoppers to take more sustainable actions. In a brave move, Unilever is providing an alternative way of purchasing its products. A simple refill machine that allows shoppers to reuse any empty packaging to buy in bulk, get a barcode with the exact price per litre and even get a generous discount. Everyone wins.

Creative Consultant and Workshop Facilitator