Case StudyDani ComarFebruary 03, 2022guerrilla, stunt, outdoor, demo, betc, france, europe, distance, running shoes, sports, sportswear, society, reframing, shortcuts, cannes lions 2022

Outlaw Runners

Case StudyDani ComarFebruary 03, 2022guerrilla, stunt, outdoor, demo, betc, france, europe, distance, running shoes, sports, sportswear, society, reframing, shortcuts, cannes lions 2022

Runners speeding in the streets of Paris get caught on camera for running shoes. Wonderful combination of guerrilla & outdoor to get something off the beaten track.

Dani Comar

Creative Consultant and Workshop Facilitator

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Case StudyDani ComarAugust 20, 2017press, demo, sampling, behaviour, technology, innovation, reframing, shortcuts, neogama, brazil, latina, asics, footwear, sports, sportswear, running shoes

Tread Test

Case StudyDani ComarAugust 20, 2017press, demo, sampling, behaviour, technology, innovation, reframing, shortcuts, neogama, brazil, latina, asics, footwear, sports, sportswear, running shoes

Case StudyDani ComarJuly 15, 2021public relations, stunt, promo, demo, sampling, outdoor, social media, content, publicis conseil, france, europe, award-winning, renault, strategy, society, shortcuts, choice, personalisation

Village Electrique

Case StudyDani ComarMarch 10, 2022event, sponsorship, stunt, social media, betc, france, europe, sports, lacoste, sportswear, inclusion, disabilities, experience, award-winning, cannes lions 2022

The 9th Lane

Case StudyDani ComarMarch 10, 2022event, sponsorship, stunt, social media, betc, france, europe, sports, lacoste, sportswear, inclusion, disabilities, experience, award-winning, cannes lions 2022

Case StudyDani ComarMay 31, 2022brand utility, public relations, stunt, product, business model, experiential, experience, publicis conseil, publicis, france, europe, renault, ev, electric vehicles, automotive, car, tourism, travel, shortcuts, reframing, fun, cannes lions 2022

Plug Inn

Case StudyDani ComarJune 23, 2022app, augmented reality, guerrilla, stunt, content, location, dentsu, india, asia, vice, reframing, society, experience, award-winning, cannes lions 2022

The Unfiltered History Tour

Case StudyDani ComarJune 23, 2022app, augmented reality, guerrilla, stunt, content, location, dentsu, india, asia, vice, reframing, society, experience, award-winning, cannes lions 2022

The Rights Sponsor

Case StudyDani ComarFebruary 04, 2022sponsorship, public relations, creative solution, brand utility, co-branding, iris, tunisia, middle east, africa, eame, cfc, club féminin de carthage, sports, society, choice, social media, shortcuts, reframing, inclusion, domestic violence

Whopper Heist

Case StudyDani ComarFebruary 02, 2022promo, outdoor, technology, mobile, location, creative commerce, incentives, app, we believers, argentina, latina, burger king, qsr, retailer, restaurant, food, society, sponsorship, cannes lions 2022