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Ketchup Fraud

Case StudyDani ComarDecember 14, 2023social media, strategy, brand utility, public relations, rethink, canada, north america, heinz, kraft heinz, fmcg, horeca, trade, award-winning, cannes lions 2023

Heinz is becoming the new Burger King with all sort of disruptive strategies. In this case they go after the refillers, cementing that Heinz = Ketchup in everyone’s minds.

Dani Comar

Creative Consultant and Workshop Facilitator

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