Case StudyDani ComarDecember 15, 2017data, technology, sponsorship, school programme, field, digitas lbi, usa, north america, whirlpool, electronics, home, white goods, appliances, csr, case study

Care Counts

Case StudyDani ComarDecember 15, 2017data, technology, sponsorship, school programme, field, digitas lbi, usa, north america, whirlpool, electronics, home, white goods, appliances, csr, case study

Small things matter. Whirlpool identified that school absenteeism could be fought with clean clothes. For that, they’ve donated washing machines to schools and, most importantly, they tracked the results. Well deserved Cannes Lions Creative Data Grand Prix.

Dani Comar

Creative Consultant and Workshop Facilitator

Google Home of the Whopper

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