Case StudyDani Comarintegrated, product, reframing, shopper, shortcuts, usa, cp+b, crispin porter + bogusky, north america, kraft, mac & cheese, macaroni & cheese, fmcg, award-winning, behaviour, pr

Blind Taste Test

Case StudyDani Comarintegrated, product, reframing, shopper, shortcuts, usa, cp+b, crispin porter + bogusky, north america, kraft, mac & cheese, macaroni & cheese, fmcg, award-winning, behaviour, pr
Blind Taste Test

How do you launch a new formula without upsetting your existing customers? Don’t tell them. Instead, run a massive blind test in real life. Bold work.

Creative Consultant and Workshop Facilitator